Here are five CES exhibit activations that led the way in next-level tech experiences at this year’s show. “From text-to-image visualization (Midjourney, Stable Diffusion and DALL-E) for exhibit design inspiration to AI booth staff and more intelligent/responsive demos (ChatGPT) and post-event marketing automation, AI is making inroads into marketing and design in a big way, and exhibits will see a fair share of change in the coming years.” Meanwhile, AI will become a major force in shaping the future of exhibits and face-to-face marketing in general, Maher expects.
Maher also noted the growing importance of quantifying reach and broader adoption of footfall and dwell-time tracking, heat mapping and passerby impressions, in addition to traditional business metrics, as brands are now looking for a much higher level of measurement. “It’s a powerful pre-sales mechanism, allowing the customer to truly envision the possible impact of making the solution on offer part of the way they do business,” he said. The Consumer Electronics Show (CES) has always been the barometer of what’s trending in face-to-face marketing, and the fast-changing experiential marketing landscape made it that much more exciting to see how brands chose to tell their stories and build connections at CES 2023–particularly through compelling and immersive tech activations at exhibits.Īmong the key themes on the show floor, Tom Maher, director of strategy and growth for Pinnacle, an experiential marketing agency, pointed out the rise of active solutioning, where demos go beyond selling a product’s features and benefits to enabling customers to tailor a solution to their needs.
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